bubly - Concept
Together, we wanted to crack open the conversation around mental health—using one of the happiest brands out there to do it.
This was a conceptual project, not affiliated with Bubly, but we saw the perfect platform in their iconic smile. By flipping one smile upside down in every four-pack, we represented a real and sobering stat: 1 in 4 adults aged 18–24 has a diagnosed mental illness.
It took a lot of thought, care, and conversation to bring this to life—and I couldn’t be prouder of what our team created.
*Spec Work | Not Affiliated with bubly Company