Cinnabon
This project taught me two things:
One — working with a talented, cross-disciplinary crew is an absolute blast.
And two — when you find a brand’s most honest truth, you run with it. Like, full sprint.
For Cinnabon, that truth was simple: Smelly Buns. People weren’t chasing a pastry—they were following their noses. That warm, sweet, cinnamon scent? It’s irresistible. So instead of waiting around in half-empty malls and sleepy storefronts, we turned Cinnabon into the fastest traveling scent on the road.
The rebrand brought the buns to the people—via food trucks. We leaned into what made Cinnabon iconic, bottled up the aroma, and let it lead the way.
*Student Work
Art: Michelle Abdelnour | Nicole Kletzky
Copy: Allison Hornberger | Christopher Zarb
Interior Design: Winnie Wang | Elana Teodoro
Cinnabon Anthem Video
Snapchat Truck Locator Filter
Truck & Trailer Sketches
Trailer Foldout Sketch
Truck Poster Wrap
Outdoor
Real-Time Instagram Response
Truck Design Sketch
Packaging and Merchandise Sketches