Cinnabon
This project taught me two important things. One, working with a group of talented individuals in different fields is a hell of a lot of fun. And two, when you find the most honest truth about a brand, run with it.
This Cinnabon rebrand was about one thing and one thing only: Smelly Buns. The reason people go to Cinnabon was because their buns smelled heavenly. So we decided to take Cinnabon from dwindling malls and corner shops and introduce them to the world of food trucks as their own traveling scent.
*Student Work
Art: Michelle Abdelnour | Nicole Kletzky
Copy: Allison Hornberger | Christopher Zarb
Interior Design: Winnie Wang | Elana Teodoro
Cinnabon Anthem Video
Snapchat Truck Locator Filter
Truck & Trailer Sketches
Trailer Foldout Sketch
Truck Poster Wrap
Outdoor
Real-Time Instagram Response
Truck Design Sketch
Packaging and Merchandise Sketches