*Coca-Cola - Online video/sweeps
Big game season. Big brand. Big-name chefs.
All brought together over... Zoom.
This Coca-Cola campaign spanned both U.S. and Canadian markets, teaming up with Chef Robert Irvine and Chef Chuck Hughes to serve up their favorite game day recipes—and invite fans to enter for a chance to win some seriously sweet prizes.
Two countries. Two celebs. One fully remote production.
From concept to launch, this play was called across borders, screens, and time zones—and still scored big.
*Published Work
Art: harpreet singh
COPY: Savannah Bernson | CHRISTOPHER ZARB
Group director: Glen Peden
Chef Irvine Sweeps Microsite
Chef Irvine Big Game Recipe: Crab Dip
Chef Irvine Family Recipe: Pork Tenderloin
Chef Hughes Sweeps Microsite
Chef Hughes Big Game Recipe: Sandwich au Poulet Croustillant
Chef Hughes Family Recipe: Tarte Feuilletee aux Lentilles