Heineken - In Store POS

Crack open a cold one and step into Heineken’s Fresh Take—a campaign all about seeing life’s moments through a more optimistic lens.

This in-store POS work brought their refreshed brand voice to shelves everywhere, translating Heineken’s global tone into something bold, bright, and totally ownable. It was the perfect blend of strategic storytelling and chill beer energy.

*Published Work

ART: Rebecca Hawley | Ana Vivoni | Alyssa Hernandez | Daniel Rossino | Nina Mullin

COPY: ALLISON Babin | CHRISTOPHER ZARB

Group/Creative/Associate director(s): Alex Muñoz | Christopher Nazzaro | Katrina Kenesky