Peapod

A full-blown takeover of NYC subway stations—because if you want to teach busy New Yorkers about grocery delivery, you’ve got to meet them where they are… underground. Peapod brought the grocery store straight to their commute, turning platform walls into virtual aisles and reminding everyone that dinner doesn’t have to start with a trip to the store.

Bonus moment: my brother spotted it while visiting New York and sent me a pic. I totally geeked out.

*Published Work